Supernovas: Making women shine in the entrepreneurial universe

The Rocket Up programme supports top women-led technological ventures achieve successful international expansion in Europe. Seamlessly enter a new European market with a solid strategy and local validation of your innovative product and service.

Applications are now closed, if you are interested in the next call,

Check the Guide for applicants here

Call Timeline

20 February 2024

Aplications open

05 April 2024

Applications close
17:00h CET

22 April 2024

1st screening: evaluation of aplications & call for interviews

29-April - 03 May 2024

2nd screening: online interviews

6 May 2024

Communication of selected startups

6 May - 17 May 2024

Formalise agreements

21 May 2024

Start of the programme

19 Nov 2024

End of
the programme

RocketUp in a Nutshell

Achieving significant growth in Europe demands a comprehensive internationalization process. Each market launch requires a specific path according to its unique history, attributes, needs and goals. That is why in Rocket Up we provide a personalized programme, that combines insightful & inspiring lessons with the finest methodology and tools to shape your expansion journey, complemented by carefully selected, exceptional mentors. These mentors encompass both business-oriented experts and regional advisors, contributing to your success in your new market expansion.

Join the Rocket Up journey today to leverage our specialized programme, tailored support, and invaluable networking opportunities for scaling your tech venture. Whether you’re in mobility, food, or manufacturing, our programme is designed to propel your growth and make your mark on the global stage.

Know which market to expand to and why.

Get a defined go-to-market strategy and actionable to-do list.

Meet the right stakeholders and potential new partners at your destination.

Grow your network with experts and mentors.

Connect with other woman-led startups.

Why RocketUp?

Rocket Up recognizes the substantial gender disparity in the tech startup ecosystem, where merely 15% of companies are either founded or co-founded by women. This gender imbalance is even more pronounced when it comes to successfully scaling ventures and securing funding. We acknowledge the unique challenges that women encounter while striving to grow their businesses within a predominantly male-oriented environment. It is for this reason that our programme is dedicated to support women-led ventures, helping them overcome barriers and access new markets an essential step for scaling and achieving success in Europe.

By providing customized support and networking opportunities, we aim to bridge the gap and facilitate the growth of women-led startups, enabling them to become influential players in the entrepreneurial landscape and serve as inspiring role models for future generations.


Your Journey

Month 1-3

Choose your market
Participants work on identifying success factors in their home market, translating them into parameters to measure the potential for new markets, to finally understand their opportunities. This is done taking into account their customer needs, pricing, culture, regulation, competition, among others. Additionally, participants define and execute a validation strategy to corroborate their geographical markets expansion priorities.

Month 3-6

Plan your strategy
The programme reviews important factors for a successful expansion planning, such as product localisation, communication and marketing needs, partnerships, distribution channels, differences in business cultures and organisational impacts. Start-ups learn how to define their successful entry strategy, an implementation path and how to repeat the process in future expansions.

Who is it for?

We are looking for growth-stage start-ups looking to expand and scale their company.


Operations & Financials


Our program’s operations primarily occur online, including lessons, speaker sessions, peer-to-peer discussions, and personalized mentoring. However, the final event, ‘Demo Day,’ where participants showcase their international expansion strategies, takes place in person. Scheduled for November 19th, 2024, in Helsinki, Demo Day will be held within the InnovEIT Women Entrepreneurship event and on Day 0 of the Slush conference. You are also invited to participate in the event, with a ticket to the Slush covered by the programme.

In 2024, participation in the program is fully funded by the EU for selected startups, despite the program’s cost of €15,000 per participant. However, startups are responsible for covering their own travel expenses to Helsinki, where attendance at Demo Day is mandatory.

For further information, please consult the Call Guidelines.